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Product pages introduce more granular detail than hub pages. They often display pricing, product terms and promotion details. Primary actions on the page drive customers into the sales journey, and conversion rate should be measured into these journeys to deduce how to optimise page performance.


  • Immediately convey the value of the featured product (or service).
  • Explain the key features of the the product or service, this could be visually or verbally.
  • Make customers believe this is the product or service they need.
  • Convince the customer of the product offering to drive them into the top of the sales funnel.
  • Carry all relevant legal or regulatory information (this could be a link to or caveat etc) required for the product & service offerings on the page.
  • Direct users to more information if they’re not at the sales part of their buying journey.


Principles to follow#

CreativeTone of voiceKeywords
Modern and dynamicBe active, Be naturalPromotional, Informative


  • Do you have insights or concerns to share? You can raise an issue via Github bugs.
  • See all the issues already raised via Github issues.

💩 🎉 🦄 You can also contact the team on Slack on the #product-nucleus channel!